DAY OF GIVING SECONDARY EDUCATION MARKETING CAMPAIGN
The Project
The foundation at an elite New England private secondary school sought to educate first-time donors about its inaugural fundraising campaign, demonstrating how their contributions could support distinctive educational programs and strengthen the student experience.
I developed a six-piece visual collateral suite, including a distinctive tri-fold design showcasing signature programs such as Sail for a Semester and other exceptional educational opportunities. Through thoughtful design and student-focused photography, I highlighted what sets the school apart and illustrated how donor contributions could expand access to these transformative experiences.
The campaign successfully launched a lasting giving program, establishing a consistent source of philanthropic support to sustain and elevate the school’s educational offerings for years to come.
My role
Creative Direction & Art Direction
Fundraising Campaign Design & Visual Storytelling
Print Collateral Design & Production